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trg Marketing Works Launches Tracking Works, a Relationship Management Tool for Radiology Practices

For Immediate Release

William C. Hayward
Director, Communications & PR
Marketing Works
(717) 852-7171

York, PA--trg Marketing Works, an advertising, marketing, and public relations agency with medical practice marketing among its core specialties, has launched Tracking Works™, a new, Web-based tool to help practices in radiology and other highly competitive healthcare fields grow revenue by managing their relationships with referring physicians more effectively.

Tracking Works enables medical practices to easily:

--Capture, in a relational database, critical data about referring practices, physicians, and office staff
--Strategically plan and manage office visits
--Manage and share feedback from referring practices
--Uncover customer service issues and take corrective action quickly
--Proactively monitor referral volume and revenue and identify the strongest customers for targeted outreach programs
--Measure the effectiveness of sales and marketing programs and the performance of in-house practice marketing reps

A user-friendly system that requires little to no training, Tracking Works requires no specialized skill in programming or database management. It is fully hosted on a secure server, with no need for loading software on user networks.

Unlike most relationship management systems, there is no need to customize Tracking Works to a particular organization or industry, since it is designed expressly to meet the needs of practices in radiology and other specialties that are highly dependent on referring physician relationships. A user's existing set of data on practices and referring physicians can be uploaded easily to Tracking Works.

Built into Tracking Works is a set of standard reports tailored to the typical relationship management needs of practices. Custom reports can also be developed to meet the unique needs of specific clients.

"Based on information gathered through our years of providing marketing support to radiology practices, we developed Tracking Works to address a clear, unmet need for a relationship management system designed for their unique requirements," said Tina Rudisill, President of Marketing Works.

"The feedback so far has been phenomenal," she added. "Existing clients and prospects who have tested the system were able to quickly see how Tracking Works will help them mine their data to discover previously hidden insights, and enable them to better direct their sales and marketing efforts."

A single annual license fee for Tracking Works accommodates unlimited users within a customer's practice. For more information or to arrange a demonstration, please contact Gail Schwartz (gschwartz@marketingworks.net) at trg Marketing Works, (717) 852-7171.


About trg Marketing Works

trg Marketing Works is a full-service advertising, marketing and public relations agency. Its sister company, Event Works, is an event planning and destination management company that specializes in corporate events, product launches, grand openings and other special events. Both agencies are located at 3315 Concord Road, York, PA, and are subsidiaries of The Rudisill Group.

For more information or to arrange interview, photo, or video opportunities, please contact:

William C. Hayward
Director, Communications & PR
(717) 852-7171

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